Vox Vodka

For a brand of triple-distilled vodka, clarity and craftsmanship were paramount. 

Working with bottle-designer Laura Handler, we created a label – and brand mark – for the Austrian-glass bottle that acts as a kind of pedestal for the premium product.

“Lit on a back bar, it looks like something in a museum,” says Paige Fender, spokesperson for Jim Beam Brands Co. That was precisely our intent.