Tarry Market
History made modern for a bespoke Italian market
CLIENT
Tarry Lodge and Market
SCOPE
Brand Identity
Architectural Signage
Packaging
YEAR
2010 - 2012
Tarry Market features the finest of European and local artisanal products, and uniquely blends a contemporary, handcrafted food focus with an old-time, industrial aesthetic.
Located in what was once part of the Abendroth Stove Foundry, where stoves, iron yard ornaments and cooking pieces were manufactured until 1900, Tarry Market honors the craftsman of the past as well as neighborhood customers who recognize the value of choosing goods made by hand, with quality and care.
The design concept for the brand and its related packaging was to develop a bold aesthetic which was a hybrid of Italian and American typography and printer’s ornaments.